Internal communication professionals are already discussing the upcoming internal communication trends which were mentioned by the mobile employee experience platform Blink. Saving your time, we’ve made a summary of what we’ll spend more time and attention on next year:

  1. Empathy, because empathetic and engaging communication is key to fostering trust and connection, and employees expect workplaces to be mindful of what’s going on in the world and in people’s lives.
  2. Hyper-personalisation, because communication tailored to position, location and channel increases relevance and engagement across diverse groups of employees.
  3. Mobile devices, because using them for communication and optimising platforms for mobile phones can ensure that everyone, especially frontline staff, has quick access to breaking news.
  4. Asynchronous communication helps hybrid and off-site teams to stay engaged and productive and reduces the need for real-time communication.
  5. Social networking-style platforms bring familiar and engaging tools to the workplace, with features such as thicknesses, news feeds and communities.
  6. Artificial intelligence, because it increases efficiency by helping to personalise messages, analyse engagement and adapt content strategies effectively.
  7. For internal influencers, empowering employees to share authentic updates and stories on social networks builds trust and strengthens the culture of the organisation.
  8. For engagement, adding elements of fun and reward increases productivity and good mood. As the world and the environment around us change, internal communication must also change to best meet people’s needs.

These trends, like all others, should first be communicated through your organisation’s values, culture, processes and goals, and then think about which ones would be most useful for you to adopt. If you’d like to discuss, feel free to email us to arrange a consultation. For more insights and tips, read the full article HERE.